How to scale your Video Editing Agency

Parth Pundir

October 10, 2024

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3 min read

Scaling a video editing agency in 2024 is a great idea, especially since video content is more popular than ever. Whether it's for social media, business marketing, weddings, or personal events like graduations, people everywhere need high-quality video content. And that’s where a video editing agency comes in.

Understanding the Market for Video Editing

We live in a digital age where videos have taken over the internet. Platforms like YouTube, TikTok, X and Instagram thrive on video content, and businesses have realized that without videos, they’re missing out on a large audience. For people who might not be as familiar with modern digital trends, this can seem overwhelming. But for a video editing agency, this presents a huge opportunity.

People that are business owners or professionals looking to create content for their companies. Whether it's launching a product, promoting a service, or even documenting events like weddings or birthdays, the need for video content is constant. But because many of these individuals are not tech-savvy, they need professionals to help them put together videos that tell their story or represent their business in the best possible light.

Steps to Scaling Your Video Editing Agency

1. Know Your Target Audience

Before you begin scaling your agency, it’s important to know exactly who you're targeting. If you're aiming for people aged 35 and older, or younger folks like the gen z, you need to adjust your services and messaging to appeal to them.

• Business Owners: Many small businesses need promotional videos but don’t know how to edit or even where to begin. For these clients, offering simple, clear, and efficient services is key.
• Event Videography: Weddings, birthdays, anniversaries, and corporate events are big opportunities. This audience may not want flashy effects but will appreciate clean, emotional, and memorable edits.

Make sure you understand their needs, and more importantly, their comfort level with technology. They may not be aware of what’s possible with editing software, but they do know what they want their videos to convey.

2. Build a Simple, User-Friendly Website

Your website is the face of your business. For an audience that might not be highly technical, your website should be easy to navigate. A clean design with simple instructions and clear options will make clients feel comfortable.

• Service Pages: Explain your services in plain language. Avoid technical terms like "color grading" or "motion tracking" unless you explain them in simple terms.
• Portfolio: Show examples of your work. A visual representation will help clients understand what they’re getting.
• Easy-to-Use Contact Forms: Make it easy for potential clients to get in touch. Provide phone numbers and email addresses, but also include simple forms where they can explain their needs without being overwhelmed by technical questions.

3. Offer Different Packages

People like options, and it’s important to offer a range of packages to appeal to different budgets and needs. For instance, a business owner might just need a simple promotional video, while a bride and groom will want a longer, more elaborate wedding video.

• Basic Package: This could include simple editing like trimming clips, adding music, and simple transitions.
• Standard Package: This might offer more advanced features such as custom titles, some light special effects, and more thorough editing.
• Premium Package: For clients who want the full works—custom animations, special effects, and even post-production work like color grading and sound design.

Keep the packages simple and easy to understand. When speaking with clients, explain exactly what they’re paying for, avoiding any that might confuse them.

4. Use Word-of-Mouth Marketing

In many industries, especially video editing, word-of-mouth referrals can be one of your best ways to gain new clients. This is especially true for people who may rely on recommendations from friends, colleagues, or family when it comes to hiring professionals.

Encourage satisfied clients to leave reviews or testimonials on your website. You can also offer referral discounts for clients who bring in new business. The more people trust your service, the easier it will be to scale your agency.

5. Leverage Social Media (But Keep It Simple)

While some older clients might not be familiar with every social media platform, it’s still important to have a presence. Focus on platforms where your target audience is likely to spend their time, such as Facebook, LinkedIn, and YouTube.

• Facebook: This platform is widely used by older age groups and is perfect for sharing testimonials, showcasing completed work, and offering updates on your services.
• LinkedIn: This is the best place to attract business clients who might need promotional videos for their companies.
• YouTube: Showcase your video editing skills on YouTube by posting tutorials or examples of your work. Even though your target audience might not be making videos themselves, they’ll appreciate seeing your skills in action.

6. Create Educational Content

One way to make your services appealing is by educating your potential clients. This doesn’t mean bombarding them with technical information, but rather providing tips and tricks that help them understand the value of what you do.

• Video Editing Tips: Share basic tips on how to shoot good footage, how to choose music, or even how to tell a story through video. This kind of content will show potential clients that you’re an expert and that you can help them improve their video content.
• Behind-the-Scenes: Show behind-the-scenes videos of how you work. This can help demystify the editing process for your clients and make them feel more comfortable with hiring you.

7. Outsource Where Necessary

As your business grows, it’s important to keep up with demand. This is where outsourcing can come in handy. You don’t have to do everything yourself. Consider hiring freelance editors to help with larger projects or to handle tasks that take up too much of your time.

By outsourcing, you can take on more clients and expand your services without sacrificing quality. Just make sure you have a reliable team that can deliver the same standard of work that your clients expect from you.

8. Use Simple, Effective Communication

When working with older clients, communication is key. They may not be familiar with the editing process, so it’s important to explain things clearly and answer any questions they may have.

• Be Patient: Remember that your clients might need more time to make decisions, or they might have more questions than younger clients who are more familiar with technology.
• Offer Demos: If possible, offer a demo or a short consultation where you can show potential clients what you can do. This can help them feel more confident in your abilities and more comfortable with the editing process.

9. Stay Updated with Technology

While you want to keep things simple for your clients, it’s important that you stay updated with the latest editing software and techniques. As video technology continues to evolve, staying current will ensure that your agency remains competitive.

Whether it’s upgrading your software, learning new editing techniques, or keeping up with the latest trends in video production, staying ahead of the curve will allow you to offer better services to your clients.

10. Invest in Marketing

Lastly, if you want to scale your business, you need to invest in marketing. Consider running targeted ads on platforms like Facebook and Google. You can specifically target people in your desired age range who are interested in video content or who own businesses.

For example, a Facebook ad targeting small business owners who want to create videos for their company could drive a lot of new leads to your website. You can also experiment with email marketing campaigns, sending out newsletters that offer video editing tips or showcase your latest projects.

Conclusion

Scaling a video editing agency can be incredibly rewarding, especially in 2024 when video content is in such high demand. By focusing on simplicity, clear communication, and excellent service, you can attract a wide range of clients, especially those who need help navigating the complexities of video editing.

By following these steps, you’ll be well on your way to growing your video editing business and meeting the needs of your clients, no matter their level of technical expertise.